The satisfaction, information quality, attractiveness and net promoter score (i.e. Satisfaction, information quality, attractiveness and promoter score: a (almost) unanimous top three " The number of clicks gives a sense of the platform's user-friendliness, but users then choose a comparison site on the basis of other parameters." explains the UX Designer & Researcher. UNGUESS involved Italian users from its worldwide community who had already booked flights online and asked them to test on a scale of 1 to 7: how easy it is to book a flight online on a particular site (expectation versus reality), how many clicks it takes, how user-friendly the site is, and whether they would recommend the service. Users and parameters taken into account in the test phase
UNGUESS asked its community to try eight flight comparison sites (, eDreams, Expedia, Kayak,, Skyscanner, Tripadvisor, and Volagratis) to identify the most popular one among users and the features that make it the best. 22, 2022 /PRNewswire/ - Holiday planning is moving more and more online: according to ISTAT data, 66.5% of bookings were made online in 2021 (58.4% in 2019). For its new study, UNGUESS, the crowdsourcing platform that, through its engaged community of real users, enables companies to make better decisions faster, compared eight of the leading online flight comparison and booking sites (, eDreams, Expedia, Kayak,, Skyscanner, Tripadvisor and Volagratis) to discover which one was perceived as the best one.
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